The language of trust : selling ideas in a world of skeptics / Michael Maslansky with Scott West, Gary DeMoss, and David Saylor
可下载的有声读物 | Made available through hoopla | 2010 | Unabridged.

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更多细节

版本
Unabridged.
载体形态
1 online resource (1 audio file (7hr., 26 min.)) : digital.
表演者
Read by Michael Maslansky.
摘要
Trust is dead. Now what? If youre trying to sell somethingwhether it s a product, a service, or an ideayou are facing a new era of consumers who listen less and question more. Armed with more knowledge and jaded by a lifetime of unfulfilled promises, these consumers reject the traditional approach to sales and marketing. But what if you have something good to say and cant get beyond this skepticism? To engage todays consumer, a new language of trust is needed. In this groundbreaking audio book, youll learn what words to use, what words to lose, and how to structure your message to overcome skepticism and build and keep the trust of your audience.
存取
Digital content provided by hoopla.
系统细节
Mode of access: World Wide Web.
主题
本地主题
其它责任者
国际标准书号
9781608147212 (sound recording : hoopla Audio Book)
1608147215 (sound recording : hoopla Audio Book)
音乐号
MWT11031033
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