The language of trust : selling ideas in a world of skeptics / Michael Maslansky with Scott West, Gary DeMoss, and David Saylor
Downloadable Audiobook | Made available through hoopla | 2010 | Unabridged.

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Details

Edition
Unabridged.
Description
1 online resource (1 audio file (7hr., 26 min.)) : digital.
Performer
Read by Michael Maslansky.
Summary
Trust is dead. Now what? If youre trying to sell somethingwhether it s a product, a service, or an ideayou are facing a new era of consumers who listen less and question more. Armed with more knowledge and jaded by a lifetime of unfulfilled promises, these consumers reject the traditional approach to sales and marketing. But what if you have something good to say and cant get beyond this skepticism? To engage todays consumer, a new language of trust is needed. In this groundbreaking audio book, youll learn what words to use, what words to lose, and how to structure your message to overcome skepticism and build and keep the trust of your audience.
Access
Digital content provided by hoopla.
System Details
Mode of access: World Wide Web.
Subject
Added Author
ISBN
9781608147212 (sound recording : hoopla Audio Book)
1608147215 (sound recording : hoopla Audio Book)
Music No.
MWT11031033
Extras
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