[United States] : Oasis Audio : Made available through hoopla, 2010.
1 online resource (1 audio file (7hr., 26 min.)) : digital.
spoken word spw rdacontent
audio s rdamedia
online resource cr rdacarrier
Read by Michael Maslansky.
Trust is dead. Now what? If youre trying to sell somethingwhether it s a product, a service, or an ideayou are facing a new era of consumers who listen less and question more. Armed with more knowledge and jaded by a lifetime of unfulfilled promises, these consumers reject the traditional approach to sales and marketing. But what if you have something good to say and cant get beyond this skepticism? To engage todays consumer, a new language of trust is needed. In this groundbreaking audio book, youll learn what words to use, what words to lose, and how to structure your message to overcome skepticism and build and keep the trust of your audience.
Digital content provided by hoopla.
Mode of access: World Wide Web.
9781608147212 (sound recording : hoopla Audio Book)
1608147215 (sound recording : hoopla Audio Book)