Subscribed : why the subscription model will be your company's future - and what to do about it / Tien Tzuo
Book | Portfolio/Penguin | 2018

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Description
viii, 246 pages : illustrations ; 24 cm
Summary
"Companies like Netflix, Spotify, and Salesforce are just the tip of the iceberg for the subscription model. The real transformation--and the real opportunity--is just beginning"-- Provided by publisher.
Bibliography
Includes bibliographical references (pages 231-238) and index.
Contents
The end of an era -- Flipping the retail script -- The new golden age of media -- Planes, trains & automobiles -- Companies formerly known as newspapers -- Swallowing the fish : lessons from the rebirth of tech -- IOT and the fall and rise of manufacturing -- The end of ownership -- That WTF moment -- Innovation : staying in beta forever -- Marketing : rethinking the 4 P's -- Sales : the eight new growth strategies -- Finance : the new business model architects -- IT : subscribers, not SKUs -- Building a subscription culture with the Padre operating model -- Addendum : the subscription economy index.
Subject
ISBN
9780525536468 (hardcover)
0525536469 (hardcover)
9780525536475 (epub)
0241363667
9780241363669
Extras
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