Encore -- Media Literacy: Audience

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Description	1 online resource (streaming video file)
Playing Time	Duration: 24 minutes
Note	Title from title frames. In Process Record.
Event	Originally produced by Marcom Projects in 2004.
Summary	Most people think of "audience" as those who watch television, listen to the radio, read a magazine or newspaper or surf the web but "media are businesses." In the same way a hardware store sells nuts and bolts, the media sell product - YOU - the audience. Guaranteeing an audience to advertisers is what the media do and it has to be the "right" audience - those with money to spend on the advertised product or products. Thisprogram examines the concepts of demographics, psychographics, howratings affect media, targeting and on-line advertising.
System Details	Mode of access: World Wide Web.
Language	In English
Indexed Term	Film Studies Journalism Marketing; Advertising and PR
Added Author	Kanopy (Firm)
Music No.	1064401 Kanopy