Media Literacy: Audience
Downloadable Video | Kanopy Streaming | 2015

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1 online resource (streaming video file)
Playing Time
Duration: 24 minutes
Title from title frames.
In Process Record.
Originally produced by Marcom Projects in 2004.
Most people think of "audience" as those who watch television, listen to the radio, read a magazine or newspaper or surf the web but "media are businesses." In the same way a hardware store sells nuts and bolts, the media sell product - YOU - the audience. Guaranteeing an audience to advertisers is what the media do and it has to be the "right" audience - those with money to spend on the advertised product or products. Thisprogram examines the concepts of demographics, psychographics, howratings affect media, targeting and on-line advertising.
System Details
Mode of access: World Wide Web.
In English
Indexed Term
Added Author
Kanopy (Firm)
Music No.
1064401 Kanopy
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