1 online resource (streaming video file)

Duration: 24 minutes

Title from title frames.

In Process Record.

Originally produced by Marcom Projects in 2004.

Most people think of "audience" as those who watch television, listen to the radio, read a magazine or newspaper or surf the web but "media are businesses." In the same way a hardware store sells nuts and bolts, the media sell product - YOU - the audience. Guaranteeing an audience to advertisers is what the media do and it has to be the "right" audience - those with money to spend on the advertised product or products. Thisprogram examines the concepts of demographics, psychographics, howratings affect media, targeting and on-line advertising.

Mode of access: World Wide Web.

In English

Film Studies

Journalism

Marketing; Advertising and PR

Kanopy (Firm)

1064401 Kanopy