x, 193 pages : color illustrations ; 24 cm
"Jason Barron spent 516 hours in class, completed mountains of homework and shelled out tens of thousands of dollars to complete his MBA at the BYU Marriott School of Business. Along the way, rather than taking boring notes that he would never read (nor use) again, Jason created sketch notes for each class--visually capturing the essential points of his education--and providing an engaging and invaluable resource. Once finished with his MBA, Jason launched a widely successful Kickstarter campaign distilling these same notes into a self-published book to help aspiring business leaders of all backgrounds and income levels understand the critical concepts one learns in business school. Whether you are thinking about applying to business school, are currently in college studying business,or have always wondered what is taught in an MBA program, this highly entertaining and visual book is for you."-- Provided by publisher.
"An illustrated "instant MBA" degree presented in an engaging, sketch notes-style that that covers all the main concepts taught in a traditional business school program--at a fraction of the cost"-- Provided by publisher.
Includes bibliographical references (pages 190-193).
Preface -- Author's note -- Leadership -- Corporate financial reporting -- Entrepreneurial management -- Managerial accounting -- Business finance -- Marketing -- Operations management -- Strategic human resource management -- Business negotiations -- Strategy -- Business ethics -- Entrepreneurial finance -- Judgment and decision making -- The general manger's role -- Strategic thinking -- Creativity and innovation -- Startup marketing essentials -- Performance and incentives -- Global management -- Putting it all together -- Closing thoughts.
Online version: Barron, Jason, author. Visual MBA Boston : Houghton Mifflin Harcourt, 2019 9780358025399 (DLC) 2019000388