Digital marketing analytics : making sense of consumer data in a digital world / Chuck Hemann, Ken Burbary ; [foreword by Jeremiah Owyang]
Book | Pearson Education, Inc. | 2018 | Second edition.
1 hold on first copy returned of 1 copy

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Details

Edition
Second edition.
Description
xix, 252 pages : illustrations, map ; 23 cm
Bibliography
Includes bibliographical references and index.
Contents
Understanding the synergetic digital ecosystem -- Understanding digital analytics concepts -- Choosing your analytics tools -- Digital analysis : brand -- Digital analysis : audience -- Digital analysis : ecosystem -- Return on investment -- Understandingdigital influence -- How to use digital analytics to inform marketing programs -- Improving customer service -- Using digital analytics to anticipate a crisis -- Launching a new product -- Building your research plan -- Building reports that will actually be useful -- The future of digital data.
Subject
Added Author
Burbary, Ken,
ISBN
9780789759603 39.99
0789759608 39.99
Extras
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