Power and persuasion in media and advertising / Susan Brophy Down.
E-Libro | Crabtree Publishing Company | 2018

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Descripción
1 online resource.
Colección
Why does media literacy matter?
Why does media literacy matter?
Bibliografía
Includes bibliographical references and index.
Contenido
Introduction -- Freedom of the press -- You, the consumer -- Creating advertising -- Targeting you.
Nota
Print version record and CIP data provided by publisher; resource not viewed.
Sumario
"Go ahead, buy it. You know you want it.... How susceptible are you to tactics of subtle encouragement or even outright manipulation used by media and advertising? Power and Persuasion in Media and Advertising is a critical introduction to how marketing and advertising works to convince consumers to buy products or believe in certain ideas. Readers will learn about persuasion, credible marketing, and how their tastes and opinions are targeted and shaped from an early age."-- Provided by publisher.
Nota local
eBooks on EBSCOhost EBSCO eBook Subscription Middle Search Reference Collection
Materia
Género/Forma
Otro formato:
Print version: Down, Susan Brophy. Power and persuasion in media and advertising. New York : Crabtree Publishing Company, [2018] 9780778745440 (DLC) 2017060377
ISBN
1427120404
9781427120403 (electronic book)
9780778745440 (hardcover)
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