更多细节

版本

English edition.

载体形态

xi, 173 pages ; 23 cm

内容

Introduction : the magic of narrative, or, the art of telling stories -- From logo to story -- The invention of storytelling management -- The new "fiction economy" -- The mutant companies of new-age capitalism -- Turning politics into a story -- Telling war stories -- The propaganda empire.

书目

Includes bibliographical references (page 161 - 173)

附注

Originally published as Storytelling : la machine à fabriquer des histoires et à formater les esprits in 2007.

主题

Storytelling -- Economic aspects.

Storytelling -- Political aspects.

Communication in marketing.

Communication in politics.

Propaganda.

Social psychology.

附加题名

Storytelling. English

国际标准书号

9781844673919

184467391X