Storytelling : bewitching the modern mind / Christian Salmon ; translated by David Macey.
Позиции
|
true New Britain, Main Library - Non Fiction 808.543 SA35
Test Revise El Estante |
Дополнительная Информация
- Издание
- English edition.
- Описание
- xi, 173 pages ; 23 cm
- Содержание
- Introduction : the magic of narrative, or, the art of telling stories -- From logo to story -- The invention of storytelling management -- The new "fiction economy" -- The mutant companies of new-age capitalism -- Turning politics into a story -- Telling war stories -- The propaganda empire.
- Библиография
- Includes bibliographical references (page 161 - 173)
- Примечание
- Originally published as Storytelling : la machine à fabriquer des histoires et à formater les esprits in 2007.
- Тема
- Storytelling -- Economic aspects.
- Storytelling -- Political aspects.
- Communication in marketing.
- Communication in politics.
- Propaganda.
- Social psychology.
- Дополнительное заглавие
- Storytelling. English
- ISBN
- 9781844673919
- 184467391X