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Adres wydawniczy

London ; New York : Verso Books, 2010.

Opis fizyczny

xi, 173 pages ; 23 cm

text txt rdacontent

unmediated n rdamedia

volume nc rdacarrier

Tytuł ujednolicony

Storytelling. English

Uwagi

Introduction : the magic of narrative, or, the art of telling stories -- From logo to story -- The invention of storytelling management -- The new "fiction economy" -- The mutant companies of new-age capitalism -- Turning politics into a story -- Telling war stories -- The propaganda empire.

Includes bibliographical references (page 161 - 173)

Originally published as Storytelling : la machine à fabriquer des histoires et à formater les esprits in 2007.

Temat

Storytelling -- Economic aspects.

Storytelling -- Political aspects.

Communication in marketing.

Communication in politics.

Propaganda.

Social psychology.

ISBN

9781844673919

184467391X