Storytelling : bewitching the modern mind / Christian Salmon ; translated by David Macey.
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Items
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false New Britain, Main Library - Non Fiction 808.543 SA35
DUE 03-12-25 |
Details
- Edition
- English edition.
- Description
- xi, 173 pages ; 23 cm
- Contents
- Introduction : the magic of narrative, or, the art of telling stories -- From logo to story -- The invention of storytelling management -- The new "fiction economy" -- The mutant companies of new-age capitalism -- Turning politics into a story -- Telling war stories -- The propaganda empire.
- Bibliography
- Includes bibliographical references (page 161 - 173)
- Note
- Originally published as Storytelling : la machine à fabriquer des histoires et à formater les esprits in 2007.
- Subject
- Storytelling -- Economic aspects.
- Storytelling -- Political aspects.
- Communication in marketing.
- Communication in politics.
- Propaganda.
- Social psychology.
- Added Title
- Storytelling. English
- ISBN
- 9781844673919
- 184467391X