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Fascinate: your 7 triggers to persuasion and captivation Sally Hogshead.

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Material Type
Downloadable Audiobook
Author
Hogshead, Sally.
Publication Info.
[United States] : Harper Collins Publishers : Made available through hoopla, 2010.

Details

Edition
Unabridged.
Description
1 online resource (1 audio file (8hr., 41 min.)) : digital
Access
Digital content provided by hoopla.
Cast
Read by Sally Hogshead.
Summary
What triggers fascination, and how do companies, people, and ideas put those triggers to use? Why are you captivated by some people but not by others? Why do you recall some brands yet forget the rest? In a distracted, overcrowded world, how do certain leaders, friends, and family members convince you to change your behavior? Fascination: the most powerful way to influence decision making. It's more persuasive than marketing, advertising, or any other form of communication. And it all starts with seven universal triggers: lust, mystique, alarm, prestige, power, vice, and trust. Fascination plays a role in every type of decision making, from the brands you choose to the songs you remember, from the person you marry to the employees you hire. And by activating the right triggers, you can make anything become fascinating. To explore and explain fascination's irresistible influence, Sally Hogshead looks beyond marketing, delving into behavioral and social studies, historical precedents, neurobiology and evolutionary anthropology, as well as conducting in-depth interviews and a national study of a thousand consumers, to emerge with deeply rooted patterns for why, and how, we become captivated. Hogshead reveals why the Salem witch trials began with the same fixations as those in Sex and the City. How Olympic athletes are subject to obsessions similar to those of fetishists. How a 1636 frenzy over Dutch tulip bulbs perfectly mirrors the 2006 real estate bubble. And why a billion-dollar "Just Say No" program actually increased drug use among teens, by activating the same "forbidden fruit" syndrome as a Victoria's Secret catalog. Whether you realize it or not, you're already using the seven triggers. The question is, are you using the right triggers, in the right way, to get your desired result? This book will show you.
System Details
Mode of access: World Wide Web.
Note
GMD: electronic resource.
Subject
Marketing -- Psychological aspects.
Advertising -- Psychological aspects.
Added Author
Hogshead, Sally.
Added Title
hoopla (Digital media service)
ISBN
9780062042453 (sound recording) (hoopla Audio Book)
0062042459 (sound recording) (hoopla Audio Book)
Music No.
MWT11586452