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Media Literacy: Audience

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材料类型
可下载的视频
出版资料
[San Francisco, California, USA] : Kanopy Streaming, 2015.

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载体形态
1 online resource (streaming video file)
播放时间
Duration: 24 minutes
附注
Title from title frames.
In Process Record.
活动
Originally produced by Marcom Projects in 2004.
摘要
Most people think of "audience" as those who watch television, listen to the radio, read a magazine or newspaper or surf the web but "media are businesses." In the same way a hardware store sells nuts and bolts, the media sell product - YOU - the audience. Guaranteeing an audience to advertisers is what the media do and it has to be the "right" audience - those with money to spend on the advertised product or products. Thisprogram examines the concepts of demographics, psychographics, howratings affect media, targeting and on-line advertising.
系统细节
Mode of access: World Wide Web.
語言
In English
索引项
Film Studies
Journalism
Marketing; Advertising and PR
其它责任者
Kanopy (Firm)
音乐号
1064401 Kanopy