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Media Literacy: Audience

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Bloomfield - Downloadable Materials

Kanopy Video

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Farmington - Downloadable Materials

Kanopy Video

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Simsbury - Downloadable Materials

Kanopy Video

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Southington - Downloadable Materials

Kanopy Video

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West Hartford - Downloadable Materials

Kanopy E-Video

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Windsor - Downloadable Materials

Kanopy Video

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Typ materiału
Wideo do pobrania
Tytuł ujednolicony
kan1064401

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Adres wydawniczy
[San Francisco, California, USA] : Kanopy Streaming, 2015.
Opis fizyczny
1 online resource (streaming video file)
Duration: 24 minutes
two-dimensional moving image tdi rdacontent
computer rdamedia
online resource cr rdacarrier
Uwagi
Title from title frames.
In Process Record.
Originally produced by Marcom Projects in 2004.
Most people think of "audience" as those who watch television, listen to the radio, read a magazine or newspaper or surf the web but "media are businesses." In the same way a hardware store sells nuts and bolts, the media sell product - YOU - the audience. Guaranteeing an audience to advertisers is what the media do and it has to be the "right" audience - those with money to spend on the advertised product or products. Thisprogram examines the concepts of demographics, psychographics, howratings affect media, targeting and on-line advertising.
Mode of access: World Wide Web.
In English
Hasło dodatkowe
Kanopy (Firm)
Nr muz.
1064401 Kanopy