Media Literacy: Audience
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Details
- Description
- 1 online resource (streaming video file)
- Playing Time
- Duration: 24 minutes
- Note
- Title from title frames.
- In Process Record.
- Event
- Originally produced by Marcom Projects in 2004.
- Summary
- Most people think of "audience" as those who watch television, listen to the radio, read a magazine or newspaper or surf the web but "media are businesses." In the same way a hardware store sells nuts and bolts, the media sell product - YOU - the audience. Guaranteeing an audience to advertisers is what the media do and it has to be the "right" audience - those with money to spend on the advertised product or products. Thisprogram examines the concepts of demographics, psychographics, howratings affect media, targeting and on-line advertising.
- System Details
- Mode of access: World Wide Web.
- Language
- In English
- Indexed Term
- Film Studies
- Journalism
- Marketing; Advertising and PR
- Added Author
- Kanopy (Firm)
- Music No.
- 1064401 Kanopy