Media Literacy: Audience
馆藏
|
false Bloomfield - Downloadable Materials Kanopy Video
可下载 Bloomfield cardholders click here to access this title from Kanopy |
|
false Farmington - Downloadable Materials Kanopy Video
可下载 Farmington cardholders click here to access this title from Kanopy |
|
false Simsbury - Downloadable Materials Kanopy Video
可下载 Simsbury cardholders click here to access this title from Kanopy |
|
false Southington - Downloadable Materials Kanopy Video
可下载 Southington cardholders click here to access this title from Kanopy |
|
false West Hartford - Downloadable Materials Kanopy E-Video
可下载 West Hartford cardholders click here to access this title from Kanopy |
|
false Windsor - Downloadable Materials Kanopy Video
可下载 Windsor Library cardholders click here to access this title from Kanopy |
更多细节
- 载体形态
- 1 online resource (streaming video file)
- 播放时间
- Duration: 24 minutes
- 附注
- Title from title frames.
- In Process Record.
- 活动
- Originally produced by Marcom Projects in 2004.
- 摘要
- Most people think of "audience" as those who watch television, listen to the radio, read a magazine or newspaper or surf the web but "media are businesses." In the same way a hardware store sells nuts and bolts, the media sell product - YOU - the audience. Guaranteeing an audience to advertisers is what the media do and it has to be the "right" audience - those with money to spend on the advertised product or products. Thisprogram examines the concepts of demographics, psychographics, howratings affect media, targeting and on-line advertising.
- 系统细节
- Mode of access: World Wide Web.
- 語言
- In English
- 索引项
- Film Studies
- Journalism
- Marketing; Advertising and PR
- 其它责任者
- Kanopy (Firm)
- 音乐号
- 1064401 Kanopy