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Marketing strategy case studies: Tesco - triumph and tragedy.

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Typ materiału
Wideo do pobrania
Tytuł ujednolicony
kan1165245

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Adres wydawniczy
TV Choice, 2015.
[San Francisco, California, USA] : Kanopy Streaming, 2018.
Opis fizyczny
1 online resource (streaming video file) (28 minutes): digital, .flv file, sound
002711
two-dimensional moving image tdi rdacontent
computer c rdamedia
online resource cr rdacarrier
digital
video file MPEG-4 Flash
Uwagi
Title from title frames.
Originally produced by TV Choice in 2015.
Tesco was the retail success story of the 90s and early 2000s. By 2007 it came close to capturing a third of the UK retail market, and was a true international retail giant - but by 2014 profits were falling and scandals were brewing. It seems the wheels came off the trolley. What went wrong? Stack 'em high... Founder Jack Cohen's aggressive growth policies in the mid 20th century set the pattern: his successors had grander plans: to make Tesco all things to all people - selling everything to all sectors of society. Branding, own-label goods, overseas expansion and technology were vital planks of its strategy. But was Tesco over-reaching itself? The Perfect Storm: The 2008 world economic crash was a signal for a profound change in the retail landscape: new discount stores could beat Tesco on price, and Tesco had acquired a reputation as a bully towards rivals and suppliers. With the horsemeat debacle and financial reporting scandals by 2014 it was "the perfect storm". Tesco had a fight-back plan, but was it enough?
Mode of access: World Wide Web.
Temat
Advertising.
Business case studies.
Gatunek
Documentary films.
Hasło dodatkowe
TV Choice Productions.
Kanopy (Firm)
Nr muz.
1165245 Kanopy