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Marketing strategy case studies: Tesco - triumph and tragedy.

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Тип Материала
Downloadable Video
Издательство
TV Choice, 2015.
Издательство
[San Francisco, California, USA] : Kanopy Streaming, 2018.

Дополнительная Информация

Описание
1 online resource (streaming video file) (28 minutes): digital, .flv file, sound
Playing Time
002711
Описание
digital
video file MPEG-4 Flash
Примечание
Title from title frames.
Событие
Originally produced by TV Choice in 2015.
Summary
Tesco was the retail success story of the 90s and early 2000s. By 2007 it came close to capturing a third of the UK retail market, and was a true international retail giant - but by 2014 profits were falling and scandals were brewing. It seems the wheels came off the trolley. What went wrong? Stack 'em high... Founder Jack Cohen's aggressive growth policies in the mid 20th century set the pattern: his successors had grander plans: to make Tesco all things to all people - selling everything to all sectors of society. Branding, own-label goods, overseas expansion and technology were vital planks of its strategy. But was Tesco over-reaching itself? The Perfect Storm: The 2008 world economic crash was a signal for a profound change in the retail landscape: new discount stores could beat Tesco on price, and Tesco had acquired a reputation as a bully towards rivals and suppliers. With the horsemeat debacle and financial reporting scandals by 2014 it was "the perfect storm". Tesco had a fight-back plan, but was it enough?
System Details
Mode of access: World Wide Web.
Тема
Advertising.
Business case studies.
Жанр/Форма
Documentary films.
Дополнительный автор
TV Choice Productions. Distributor.
Kanopy (Firm) Distributor.
Music No.
1165245 Kanopy