In our prime : how older women are reinventing the road ahead / Susan J. Douglas

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Material Type
Book
Author
Douglas, Susan J. (Susan Jeanne), 1950-
Publication Info.
New York, NY : W. W. Norton & Company, [2020]

Details

Edition
First edition.
Description
ix, 268 pages ; 22 cm
Bibliography
Includes bibliographical references (pages 213-252) and index.
Contents
Women coming of age -- Why the seventies mattered -- The rise of aspirational aging -- The anti-aging industrial complex -- Visibility revolts -- The war on older women -- Lifespan feminisim, bridge groups, and the road ahead.
Summary
"With a sharp sense of justice and humor, Susan J. Douglas confronts ageism against women in media, work, and politics. In the 1970s, baby boom women began to redefine women's lives and opportunities. Now, that they are the largest American female generation over fifty, Susan J. Douglas argues that these feminist boomers are again challenging outdated stereotypes, and reinventing what it means to be older and female. This is a demographic revolution, and Douglas proposes that it's time for a new wave of activism to address ageism against women in all its manifestations. In Our Prime takes on the cosmetics industry for its expensive products and anti-aging messages; big pharma for its images of docile grannies and puttering gardeners; and Hollywood and TV for seeing females over fifty as has-beens. She exposes the financial insecurity many face even as conservatives continue their attack on Social Security, Medicare, and Medicaid-and calls on women of every age to unite to combat gendered ageism and to secure our country's financial safety net"-- Provided by publisher.
Subject
Older women -- United States -- History.
Ageism -- United States -- History.
Age discrimination -- United States -- History.
Baby boom generation -- United States -- History.
Age discrimination.
Ageism.
Baby boom generation.
Older women.
United States.
Genre/Form
History.
ISBN
9780393652550 (hardcover)
0393652556 (hardcover)
9780393652567 (epub)