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载体形态

1 online resource.

丛编

Why does media literacy matter?

Why does media literacy matter?

书目

Includes bibliographical references and index.

内容

Introduction -- Freedom of the press -- You, the consumer -- Creating advertising -- Targeting you.

附注

Print version record and CIP data provided by publisher; resource not viewed.

摘要

"Go ahead, buy it. You know you want it.... How susceptible are you to tactics of subtle encouragement or even outright manipulation used by media and advertising? Power and Persuasion in Media and Advertising is a critical introduction to how marketing and advertising works to convince consumers to buy products or believe in certain ideas. Readers will learn about persuasion, credible marketing, and how their tastes and opinions are targeted and shaped from an early age."-- Provided by publisher.

本地附注

eBooks on EBSCOhost EBSCO eBook Subscription Middle Search Reference Collection

主题

Advertising -- Psychological aspects -- Juvenile literature.

Mass media -- Psychological aspect -- Juvenile literature.

Media literacy -- Juvenile literature.

Advertising -- Psychological aspects.

Media literacy.

类型/表格

Juvenile works.

其他表格:

Print version: Down, Susan Brophy. Power and persuasion in media and advertising. New York : Crabtree Publishing Company, [2018] 9780778745440 (DLC) 2017060377

国际标准书号

1427120404

9781427120403 (electronic book)

9780778745440 (hardcover)