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Power and persuasion in media and advertising / Susan Brophy Down.

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Тип Материала
Электронная книга
Автор
Down, Susan Brophy,
Издательство
New York : Crabtree Publishing Company, [2018]

Дополнительная Информация

Описание
1 online resource.
Серия
Why does media literacy matter?
Why does media literacy matter?
Библиография
Includes bibliographical references and index.
Содержание
Introduction -- Freedom of the press -- You, the consumer -- Creating advertising -- Targeting you.
Примечание
Print version record and CIP data provided by publisher; resource not viewed.
Summary
"Go ahead, buy it. You know you want it.... How susceptible are you to tactics of subtle encouragement or even outright manipulation used by media and advertising? Power and Persuasion in Media and Advertising is a critical introduction to how marketing and advertising works to convince consumers to buy products or believe in certain ideas. Readers will learn about persuasion, credible marketing, and how their tastes and opinions are targeted and shaped from an early age."-- Provided by publisher.
Внутреннее Примечание
eBooks on EBSCOhost EBSCO eBook Subscription Middle Search Reference Collection
Тема
Advertising -- Psychological aspects -- Juvenile literature.
Mass media -- Psychological aspect -- Juvenile literature.
Media literacy -- Juvenile literature.
Advertising -- Psychological aspects.
Media literacy.
Жанр/Форма
Juvenile works.
Other Form:
Print version: Down, Susan Brophy. Power and persuasion in media and advertising. New York : Crabtree Publishing Company, [2018] 9780778745440 (DLC) 2017060377
ISBN
1427120404
9781427120403 (electronic book)
9780778745440 (hardcover)